I swear I heard the word fruforah uttered by some englishman somewhere. I can almost here the voice. “All this fruforah is for nothing!” However, no search string that I’ve tried will give me a quote or anything like the word fruforah, even when I include the word brouhaha, which should have a synonymous meaning. It isn’t in the thesaurus either, so it isn’t a word. Well, it is now.
Take that, copyeditors!